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What Sells a House?

Q: What Sells a House?

A: The Three Ps - Price, Presentation and Promotion


"Given the level of competition for proceedable buyers in many markets, making an immediate and impactful impression is more important than ever, and this means finding the perfect combination of attractive price, compelling photographs and alluring description." – Rightmove 

Firstly, you are going to need to engage the services of an estate agent. So how do you choose? 
Personal recommendation from previous clients is a good place to start. A good agent should be able to prove what proportion of homes they have sold in the area and have credible evidence of their track record. 

At Andrew Grant we believe it is important to choose an agent with an on street presence; who understands the local property market; has an excellent knowledge of the area; has their own database of prospective buyers and subscribes to the leading property portal sites.  

A good agent will also support you through what can be a very stressful time. A house, in most cases is our biggest ever purchase and we don’t, under normal circumstances, buy one that often. At Andrew Grant so much of our feedback contains the words “we couldn’t have done it without you”. 

Before making a decision on which agency to use it is wise to invite at least two agents opinion on a market appraisal of your property. Your property has to be marketed at an achievable price. Beware the agent who values your home too high just to gain your instruction – remember anything is only worth what someone else is willing to pay for it. Priced correctly you may attract more than one buyer so may create a bidding war that culminates in you agreeing a sale at over your asking price. 
Do not select an agent based on the cheapest fee, although cost is obviously important, sometimes a low fee can also mean a low chance of sale. Like most things in life you tend to get what you pay for. 

A good agent will be expert in how to market your house to its best advantage. They will be able to provide you with good photographs and floorplans which are essential for both brochures and website advertising. 
Eye appeal is paramount and you can help with this – tidy up and make your home look inviting. If you were just looking on the internet – would it appeal to you? Take a look at some of the photographs of houses for sale on the internet at how not to do it! Plump your cushions, cut the lawn, put the toilet seat down – it all makes for a better picture! 

Don’t have photographs that relate to a season – daffodils in high summer aren’t good, it just ages the time the house has been on the market. 

Never under estimate the power of a For Sale board. At Andrew Grant we know they are an imperative item in the selling process. They may capture the passer by who has admired your house for years; your neighbours may tell their friends who have wanted to move to the area; they indicate the property to a viewer who may be unfamiliar with the area. Even if your property is not visible from the road it alerts the passing motorist that there is a house for sale and it may just be in that area they are wishing to buy. Don’t go without one! They are simple but oh so effective! 

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