A traditional yet extremely modern estate agent

Tue, Dec 18, 2018

As a traditional yet extremely modern estate agent Andrew Grant continues to provide services that reflect today’s consumer led and technology driven society.

With a growing social media following of over 5,000 and average monthly website visitors of over 28,000* - making a solid first impression online is crucial.

To support clients and potential buyers further Andrew Grant provides exceptional online content, including property videos which provide the virtual bridge for anyone wanting to view their unique country homes, and form an extremely valued part of the client marketing strategy. Not only do property videos help Andrew Grant to showcase its area expertise, they fully demonstrate their capabilities, credibility and expertise in the property sector.

Senior Partner George Pickard comments:

“We want our customers to feel as comfortable with our online presence as they are when meeting us face to face. Our clients can be located all across the world, and we want them to feel as valued as if they were coming in to our branch.

“In the past 6 months alone our property videos views have totalled 112,000 minutes. When partnered with targeted social media advertising campaigns we achieve an average reach to over 7,500 people. Our most recent success on a £4million property that had a video and supporting social campaign reached over 32,664 people – as well as matching this stunning property to clients registered on our database this home was SSTC in only 4 weeks. We believe the video was instrumental in securing the sale as we received interest from the Far East and the US.

“The decision to list a property with an agent can often come down to presence and professionalism. Our videos allow viewers to learn more about their prospective investment, and the campaign results demonstrate our ability to showcase homes in a way that truly stands out.

“The way your home is marketed will have an impact on its final sale price and we work with our clients to advise the best ways for them, these days for sale boards and newspaper adverts are simply not enough. With video we not only perfectly capture the property being marketed, we illustrate to prospective clients what we can achieve for them.

“When marketing your home our goal is to gain as much exposure – putting it in front of the most motivated buyers, and to those who hadn’t even considered moving – until they saw yours! Video allows your property to stand out and communicate all of its unique selling points in a couple of minutes. Buyers want to be seduced, seeing the lifestyle, look and feel of a home which cannot be conveyed through a traditional property brochure. They will also feel a sense of knowing; by “meeting” the presenter they will feel more comfortable when calling in for more details – people like people.”

*Google analytics: July 2018 - December2018

If you’d like to talk to George in more detail about your property and the use of video give him a call today on 01905 734 735 or email hello@andrew-grant.co.uk