The changing face of estate agency
Fri, Sep 13, 2019
Estate agency is evolving and adapting to the needs of today’s client. At Andrew Grant the most important thing about us is YOU… when clients need to see us we visit them, not the other way around.
This personalised approach is our standard, with regular communication we make the journey all about you. We also utilise the latest technology to enhance the customer experience; whether buying, selling, letting or renting – harnessing the power and reach of social media with immediate, instant impact, and through our website where users can dictate what they want to see. Our marketing material is crisp, our staff professionally trained, our sales process and progression detailed and dedicated.
In the UK sixteen retail stores close each day, 1,234 high street chain stores have already closed this year, and restaurant chain branches aren’t far behind in numbers. It’s safe to say the look of the average High Street is changing.
Estate agents too populate many high-profile shop windows in our towns - there are around 20,000 branches of sales and lettings agents around the UK - and that too will certainly change. Not because ‘high street’ estate agents share the retailers’ problem of being threatened by online versions of themselves (despite what advertising might suggest!). The market is busy with buyers, and even with Brexit looming, business is brisk.
But the old ‘shop window’ of an estate agency is no longer much needed. Committed buyers have telephone and email alerts to flag up new properties to market the moment they appear online and simply click a link to learn more and book a viewing. No-one is waiting for the local newspaper to arrive on a Thursday evening to see what’s available, or walk the streets peering into the half light of the estate agency window for inspiration.
Research suggests that few prospective vendors now would choose an agent to represent them because they have the best office position in town – though they might choose the one with the best website. These days’ personal recommendations bring in a high percentage of clients. Google searches and online reviews like Feefo are the go-to research tools for those new to the property market. Many will never visit their chosen agent’s office, or necessarily even know where it is.
Research taken from Estate Agent Today
Find out how we can help you with your sale or let; discover the future of estate agency and experience a personal level of service. Call us on 0330 024 3000 to book your visit with one of our property experts.